Each social network has its advantages, and each one will be different for your particular blog. Let's look at some of the most popular (and most helpful) social media tools for your blogging needs.
Twitter is probably my favorite social network to use in connection with my blog. It's easy to pop a link into a tweet and give it a short little introduction as to why your followers should read it. Hashtags are key to getting your content seen and shared. Don't go overboard with the tags, but 2-3 per tweet can make a world of difference. Also, it's more acceptable to re-share the post throughout the day on Twitter than on Facebook. And retweets are easy.
Facebook is another great tool for blog promotion. It's better for facilitating comments and conversation with your audience and readers. However, posting more than once, or even twice, a day can be a little overkill. Sharing an image with your post increases the likelihood for engagement, because people like visuals.
Pinterest is good for certain types of blog posts, but it's not right for every blog (in my opinion). If you're a fashion blogger or a food blogger, Pinterest should be your #1. It's a great site on which to share your recipe and outfit photos. And since Pinterest is inherently visual, people will see a photo "teaser" and, in theory, be more interested in your post.
Instagram is hit or miss. If your blog is really mobile-friendly and loads well on mobile, then Instagram can be a great help if you include a link to your post with the photo. I don't get a ton of traffic through my Instagram, but for others it works magic!
What social media do you use to promote your blog?
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